The Problem
Egypt Salt was running on a legacy .NET system that was slow, unmaintainable, and invisible to international search — costing them organic B2B leads from global buyers.
My Approach
- 1
Led the full migration from the legacy .NET system to a modern Next.js 15 platform
- 2
Achieved a perfect 100/100 SEO score through metadata optimization, structured data, sitemap generation, and performance tuning
- 3
Built a bilingual English/Arabic site with 1,200+ professional translations and proper RTL layout
- 4
Designed and built 30+ responsive pages — product catalog, gallery, export information, client sections, and more
- 5
Optimized all images and assets for high performance and accessibility
- 6
Integrated Google Analytics, Microsoft Clarity, spam-protected contact forms, and cloud deployment
The Result
A fully modern, bilingual corporate platform that achieved a perfect SEO score and positioned Egypt Salt for international B2B digital growth.
Stack
Before → After
Same page, before and after the rebuild. Click any image to enlarge.
Additional screens